And while many brands embraced pandemic fashion and designers like Siriano found a way to still create and help others, the Project Runway executive producer feels that more industry giants should be doing their part. To date, they’ve shipped nearly two million masks to those in need.įrom face masks to loungewear and comfy athleisure, 2020 didn’t have time for glamour. ![]() With a passion for creating and helping others, Siriano and his team worked relentlessly to produce cloth masks in his studio. The designer and his atelier began cutting patterns for masks-a crucial item for frontline workers facing the COVID-19 stricken city. I think we’re all finding our daily struggles,” he says.ĭuring the peak of the pandemic in New York City, just weeks after showing at New York Fashion Week, Siriano made headlines, but not for his glamorous red carpet gowns. But I do think any independent company that hasn’t been around for 50–100 years, has to pivot and figure it out. “I think the big brands always will survive in their world because it just is what it is. I think they’re going to hold onto it in case something happens again.”Īnd though Siriano is a world-renowned designer, he’s well aware his 13-year-old fashion house faces different challenges than a 100-year European house fashion like Chanel or Dior. People are not shopping the same way and they’re not spending what they used to spend,” he says, adding, “I do think people will get excited about things again, but I don’t think people are going to spend the money the same way. ![]() ![]() “Fashion took a big hit and is still taking a hit, we’re in a really, really wild, strange, pivotal change moment. As global death tolls rose, lock-downs and unemployment soared, fashion was largely ignored.
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